Čajovna is a premium line of the traditional Czech brand Leros, which brings you the atmosphere of old Czech cuisine and herbalism. Sets of mugs and jars full of hand-picked herbs, neatly stacked and described on the shelves. With an emphasis on tradition and knowledge of nature that has been passed down from generation to generation. The packaging emphasises the individual ingredients and their visualisation, which stimulates taste and confidence in the product. Small details then guide you through the magical moment of making tea.
Agency: Little Greta / Art Direction: Radoslav Dostál / Photography: Lukáš Procházka
